Why You Should Replace Linktree With Your Own Website

Let’s talk about something we all use: Linktree (or some version of it). If you’re a creative, coach, or small business owner using Instagram, chances are you’ve set up a Linktree page to hold all your important links. It’s quick, convenient, and clean up until you realize it’s actually sending your traffic away from your brand.

I’m here to tell you: it’s time to replace Linktree with your own website.

What Linktree Does Well and Where It Falls Short

To be clear, Linktree does have its place in the digital world. It lets you share multiple links from your Instagram bio, which can be helpful. But here’s the thing:

• Linktree owns the page, not you.
• You can’t fully brand it your way.
• It offers little to no SEO value.
• If Linktree shuts down tomorrow, so does your traffic flow.

It’s like setting up a lemonade stand in someone else’s driveway where you don’t own the land, and your customers are just passing through.

Why Replacing It With Your Website Is a Game-Changer

Having your own link hub on your website gives you way more than just a list of buttons. It becomes a powerful tool for your business:

YOU KEEP VISITORS ON YOUR DOMAIN.

When you send people to your website instead of Linktree, you increase time spent on your site. This is something Google loves.

YOU CONTROL THE VISUALS, LAYOUT, AND EXPERIENCE.

Want custom fonts, colors, or a photo of your face right next to your links? Done.

YOU IMPROVE YOUR SEO OVERTIME.

Each pageview, click, and visit to your site helps Google recognize your site as legit. Over time, this boosts your domain authority. (Learn more from Yoast’s SEO guide.)

YOU BUILD BRAND TRUST.

Your audience is smart. When they see yourname.com instead of linktr.ee/yourname, it shows professionalism and intention.

I talk more about why your digital home matters in this post: Dallas Website Design for Creatives | Build Your Digital Home. It’s the foundation every creative needs to truly be seen online.

Think Bigger Than a Link List

When you use a custom “link-in-bio” page on your site, it can include:

• Buttons to your latest offer or content
• A short welcome message or headshot
• A featured blog post or announcement
• A signup form for your newsletter
• Or even a short video intro

Suddenly, you’re creating a branded experience that welcomes people into your world instead of just passing them along to the next app. Catch my drift?

Here’s How to Do It

Creating a link hub on your website doesn’t require a tech degree. If you’re using platforms like Showit, WordPress, or Squarespace, you can create a mobile-friendly landing page titled /links or /start-here.

And if you’re building (or rebuilding) your site, this page can be baked right in.

Replace Linktree With Your Website

If you’re serious about showing up online and growing long-term, then a rented link page won’t cut it.
Your link-in-bio is prime digital real estate and it belongs on land you own. Period.

Ready to replace Linktree with your website? I offer thoughtful, flexible website design that helps creatives and entrepreneurs build their digital homes, with a custom link hub included.